GenPlan: The Interactive Masterplan Platform Replacing Static Renders and UE Tours in Real Estate Sales

Our founder, Egor Bragin, has spent 12+ years in architectural visualization and been through every stage of it: static renders, fully interactive Unreal Engine tours, generative AI video, AI-driven animation. Along the way, it became clear what actually converts a buyer and what just looks impressive in a portfolio.

The problem was always the same. A render, no matter how polished, is a picture — a buyer looks at it once and forgets it. An Unreal Engine tour solves interactivity, but it always means a long development cycle: months of work, a dedicated programming team, and on top of that, either a powerful local machine to run it or pixel streaming with a recurring monthly bill for traffic. AI video solved speed and cost, but it's still a linear clip — watched once, closed, gone.

We realized there was nothing between a heavy UE build and a one-time video. What developers actually needed was a product that works like a tour but ships like a video: fast, built from whatever source material is already on hand, with no install and no development team on the client side. That's how GenPlan came together — an interactive masterplan platform that combines renders, 3D models, and AI-generated content into a single browser-based link.

GenPlan is already running with studios and agencies in Southeast Asia, the Middle East, and Europe — wherever the format fits their sales process. Here's what's inside the platform.

What's Inside the Interactive Masterplan Platform

360° View

Key locations across the development are shown from multiple angles at once, with live ambient motion — a passing car, a boat on the water — so each spot reads as a real place, not a static panorama.

Time & Season

The same location shown under different lighting and time conditions, switched directly on the platform without generating a separate video for each variant.